Case Study #1: ApexFunnels
How They Found A Dependable
Design Team
About ApexFunnels
We’re ApexFunnels, and our goal is simple: help entrepreneurs build beautiful, high-converting sales funnels without needing to touch a single line of code. Our platform is built for speed and simplicity, empowering solopreneurs, coaches, and service providers to launch funnels in minutes, not days.
The Challenge
ApexFunnels had a great product, an intuitive drag-and-drop funnel builder. But despite steady website traffic and active ad campaigns, their conversions were stagnant.
Upon diving deeper, the ApexFunnels team identified multiple friction points:
-
Cluttered homepage layout that
overwhelmed users -
Inconsistent visual elements
throughout their platform -
Outdated pitch decks and
marketing creatives -
Generic ad visuals that failed to
capture attention
- Cluttered homepage layout that overwhelmed users
- Inconsistent visual elements throughout their platform
- Outdated pitch decks and marketing creatives
- Generic ad visuals that failed to capture attention
Our Approach
BizzOut stepped in as a design and marketing provider. Our first step was understanding the customer journey and how users interacted with the funnel builder’s website and product demo. Then we moved swiftly into execution:
UX/UI Redesign:
- We revamped the homepage and core landing pages with clean, conversion-optimized layouts
- Simplified pricing comparison tables, and clear CTAs
Ad Creatives for Meta & Google:
-
Designed scroll-stopping graphics with action-focused copy
- Created visual variants tailored for A/B testing
Sales Collateral Refresh:
-
Rebranded and redesigned their sales decks and downloadable PDFs
- Created short video snippets explaining key features for outbound sales efforts
Consistency Across the Board:
- Introduced a fresh design system including fonts, colors, and visual hierarchy
- Updated UI screens inside the funnel builder for a more polished, professional feel
Results & Outcomes
BizzOut stepped in as a design and marketing provider. Our first step was understanding the customer journey and how users interacted with the funnel builder’s website and product demo. Then we moved swiftly into execution:
57%
Increase in landing page conversion rate (from 2.1% to 3.3%)
3x ROAS
After deploying our newly designed ad creatives
40%
Boosted trial sign-ups within the first 6 weeks
- Shortened sales cycles due to more compelling pitch decks
- Improved user retention after updating the product’s in-app design
Client
Testimonial
BizzOut really solved out trouble. Their design team was efficient and quick enough to get this design overhaul completed quickly which was really important as we were losing a lot of business because of it, and no company wants to keep suffering from losses.
Liam Cordner
Co-Founder at ApexFunnels
